Microsoft bing social search

It was the Dr. Pepper of the search market, and if it was ever going to make a move, it needed to do something different," he added. Bing has made their play, and now it's back to Google to respond. Sharon Gaudin covers the Internet and Web 2. Her e-mail address is sgaudin computerworld. Sharon Gaudin is a science writer at Worcester Polytechnic Institute and an experienced technology reporter.

Here are the latest Insider stories. More Insider Sign Out. Sign In Register. Google, on the other hand, has not been shy about significantly changing what shows up in its main search results. Bing first introduced social features to search in Sometimes Google shows links to a map to the right of your main search results, and you can click a pop-out arrow for most links to a see a site preview. If you do that same search on the current version of Bing, you get the same rate finding tool, along with links to related photos.

So snapshot appears to be more of an reorganization of information you can already find on Bing. Categories and tags make your site more discoverable when users search for specific queries. Add relevant images and videos when creating content. Bing extracts information from captions, titles, transcripts, and structured data. However, add the info as Html text, not embedded in multimedia. Use Alt image text to describe what the image is about for people that cannot see pictures on pages.

Adding captions and subtitles for videos provides context for Bingbots when crawling pages on your site. Optimize images to reduce file size without affecting quality. Instead, they rely more on using exact match keywords. You can find Mind Maps by navigating to Topic Research in Semrush, which is located under the Content Marketing section on the left-hand sidebar.

Enter a keyword, and the tool will generate a list of topics and semantic entities to include in the copy. Then, navigate to Mind Map for a visual representation of the data. Keep in mind that any red topics on the Mind Map are subtopics that are trending, so it may be a good idea to take those into consideration during your research.

Backlinks are essential for any search engine. However, Google prioritizes link quality over quantity. That means a webpage that has five backlinks from a high authority site will have a higher PageRank than a webpage with hundreds of low-quality backlinks. According to Bing, links are a sign of popularity, telling them to trust your content. In the past, you could rank on Bing by building many backlinks to your site because quantity trumped quality.

But that has changed recently as Bing now favors organic, quality links from websites they already know and trust. Semrush has the fastest backlink discovery tool in the market. You can use the Backlink Analytics Tool to analyze links in your profile and perform a link audit. Bing looks at content quality as a ranking factor. Beyond keyword matching, the content has to be:. Regarding authority, Bing considers signals from cited courses, social networks, author identity, and name recognition.

To access the utility of the page, Bing checks if the content is relevant to the keyword intent. In addition, the content must have depth, feature supporting information to back up claims, and include media such as images, videos, and graphs. For presentation, your content should be findable, easy to read, and include accessible design. In , Microsoft, Google, and Yahoo announced the joint alliance of schema.

It enhances your webpage for the rich snippet shown under the page title. For example, the first result shows a star rating with the number of reviews. It also shows the availability of the product.

You can add these details with schema. You can add schema markup through Schema. Use the Jetpack plugin to connect your social media accounts with WordPress. After installing Jetpack, you can automatically share your blog post on LinkedIn, Facebook, Twitter, and other social media platforms where your audience hangs out.

Semrush offers a Social Media Toolkit for:. While Free members can access all available features, there are limitations on the number of connected profiles based on what type of account you have. If you are simply using the tool for your own business, a free account should be perfectly fine. However, if you are doing work on behalf of clients, it may be worth looking into paid account capabilities to see if it would be useful to you. While Microsoft Bing is not as famous as Google, it gets millions of visitors each day.

If you want quality traffic and leads that convert, include Bing in your SEO strategy. Claim your listing, use lots of multimedia content, connect your social media accounts and create high-quality content. Most of the tactics that work on Google also work on Bing to kill two birds with one stone if you do it right.

What Is Microsoft Bing?